mycseb ,just another simple android app!
mycseb is a simple android application to get updates,announcements,schedules, timetable ...... its still under development stage!!!!, contributors can drop me mailto:shashiessp@gmail.com
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The original Intel logo with a ‘dropped-e’ in it was created by
forming their new “integrated electronics” company. In 1991, the company symbolized its involvement as a key ingredient in PCs and computer technologies by introducing the “Intel Inside” slogan with the Intel Logo. In order to further advertise this newly renovated logo, Intel Corp. adopted the strategy of paying half the cost of any ad/s that used the Intel logo in it. This made the new Intel logo widely successful, and led to the introduction of the famous ‘four note jingle’ to the campaign.


Founded in 1975, Microsoft Inc. is ‘the worldwide leader in software, services and solutions that help people and businesses realize their full potential’. The company is famous for inventing and offering innovative products such as Windows, Office, Xbox, etc., that truly symbolize advanced technology. Even its logo, is a physical manifestation of the company’s technological pursuits.
, Microsoft adopted the so-called “blibbet” logo that was green with a fanciful lettered O in it. It was later discarded as the company’s trademark in 1994, when Microsoft adopted the more compact version of the current logo with the tagline: “Where do you want to go today?”. In 2002, inspired by the previous design, Microsoft started using the new Microsoft logo in the 


What’s in a Slogan?
Picture Perfect!
(new)
(old)
Beyond its strong line of pioneering products, lies an interesting and powerful corporate identity. Apple is probably the only company who did not want to design with their company name in it. Yet, the Apple logo is one of the most recognized corporate symbols in the world. The first Apple logo was designed by Jobs and
That Apple logo was immediately changed by designer Rob Janoff, the man to provide a logo design for Apple, into a multicolored apple with a bite taken out off its right side, better known as the “rainbow apple”. This was done to commemorate the discoveries of gravity (the apple) and the separation of light (the colors) done by Isaac Newton and possibly to tribute the ‘fruit of the Tree of Knowledge’ in Adam and Eve’s story. Even the term ‘Macintosh’ refers to a particular variety of an apple. But certain speculations exist about the proper meaning of the Apple logo. Some believe that the ‘rainbow colored’ Apple logo was used to advertise the color capability of the Apple II computer. Others, like author Sadie Plant of Zeroes and Ones, considers the Apple logo as homage to Alan Turning, the father of modern computing, who committed suicide using a cyanide-laced apple
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IBM has one of the world’s most recognizable logos. It is simple yet very appealing and a prefect visual representation of the brand/multinational. The 8-bar blue IBM logo is more than just a signature to the Company’s ads or an image to embrace its products and service packs. For customers, the IBM logo is a promise that symbolizes trust, value, quality and advanced technology. In a world of integrated IT systems, the IBM logo is uniquely reassuring, conveying authenticity, reliability and quality of the brand and its mechanics.
The first IBM logo was created in year 1924, when the Computing-Tabulating-Recording Company changed its name to International Business Machines Corporation. As part of their transformation, the creators of the company decided to the replace the previous ornate, rococo letters of the “CTR” logo into more modern wording of “Business Machines” in sans-serif font. The 1924 IBM logo was given a globe shape girded by the word “International” to suggest the company’s worldwide expansion.
The globe shape IBM logo failed to accomplish the friendly and caring image of the company as it was faceless, bureaucratic, and cold. Hence, the firm’s solution to the image problem was to come up with something effective, yet reinforcing the user-friendly attribute of the company. Thus, the company changed its IBM logo to the newly adapted logotype. Surprisingly, that kind of change was the first in the company’s 22 years of business profile. The previously designed globe was altered to the simple lettering of “IBM” in a typeface called Beton Bold.
In May 1956, Tom Watson Jr. took over the company as the new Chief Executive after his father passed away. In steps to exemplify the new management and technological era, the company endured subtle changes in its IBM logo. Hired by Tom Watson Jr. himself, the new IBM logo was created by the famous graphic designer, Paul Rand. That IBM logo was replaced by another typeface, known as City Medium, from the earlier Beton Bold typography, boasting a more solid, grounded and balanced look.
In 1972, a new version of IBM logo was introduced, again designed by Paul Rand. The solid letters were replaced by horizontal stripes, suggesting speed and dynamism. The graphic evolution of IBM logo shows that the IBM logo is an excellent example of a company that uses capitalized block lettering to establish authority without alienating its audience. The IBM logo stands so absolute it looks like it was made by machine, instead of by hand.

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